Resources Library by ANA

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers

Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray

Companies: Market Analysis, GlobeScan Incorporated

September 26, 2008

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers

Authors: Lee Ryan, Bernice Klaassen

Company: KANTAR TNS Malaysia

September 26, 2008

Pushing the envelope

A major stress point for media researchers today is the inadequacy of established approaches in generating insights for the planning and buying of new and emerging ad media. On one hand we are constantly pushed towards sample-based, quantitative...

Catalogue: Congress 2008: Frontiers

Author: Beth Uyenco

Company: Microsoft

September 26, 2008

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008

The ROI of customer satisfaction research

Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major...

Catalogue: Congress 2008: Frontiers

Authors: Jonathan Wibberley, Phyllis MacFarlane

Company: GfK

September 26, 2008

Truth beyond common beliefs

The deduction of partial utilities within conjoint analyses is based on the assumption that people maximise their utility (homo oeconomicus). This assumption is contradicted by a broad swathe of empirical findings which have demonstrated that people...

Catalogue: Congress 2008: Frontiers

Author: Florian Bauer

Company: IRIS Network

September 26, 2008

Exploring markets with agent-based computer simulations

Do we always need to interview human beings in the flesh or can we get reliable information by observing thousands of I-individuals who are pre-programmed to follow the same utility function as their human counterparts? Where is the frontier? ...

Catalogue: Congress 2008: Frontiers

Authors: David Perroud, Roger A. Parker

September 26, 2008

Digital divorce or digital love affair

The use of Information and Communication Technology (henceforth ICT) products and services varies to a considerable degree. There are users who devour any innovation and would prefer beta versions to challenge both themselves and technology. Other...

Catalogue: Congress 2008: Frontiers

Authors: Oliver Tabino, Stefanie Gutknecht, Tim Dörflinger, Kerstin Klar

Company: Deutsche Telekom

September 26, 2008

Fuelling Philips' innovation engine

Philips has a long-established history of introducing innovative products in the consumer electronics space: from the cassette tape to the compact disc, which it co-introduced with Sony. Sustaining innovation on this scale is challenging, and...

Catalogue: Congress 2008: Frontiers

Authors: Andrew Lynch, Ria Dierikx

Companies: Philips International, Communispace Corporation

September 26, 2008