Abstract:
Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major Customer bases, and hopes to encourage others to publish similar detail, so that the benefits of market research can be acknowledged by all.
This could also be of interest:
Research Papers
Customer satisfaction research
Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Webster Kehr
 
September 8, 1991
Research Papers
The effectiveness of customer satisfaction measurements
Catalogue: Latin America 2005
Authors: Jorge Cherbosque, Leopold Zuniga Hernandez, Angela Momney
Company: RDA Group, INC
October 23, 2005
Research Papers
Customer satisfaction research
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Christian Hothum, Susanne Spintig
 
September 1, 1998
