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Research papers

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
Companies: Sol de Janeiro, IPSOS
January 1, 1970
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Citation

Reynolds et al. (1970a, January 01). Emotion-Inducing Fragrances. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/emotion-inducing-fragrances


Research papers

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024
Authors: Richard Hebditch, David Voxlin
Companies: SKIM, Transport & Environment (T&E)
January 1, 1970
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Citation

Hebditch and Voxlin (1970a, January 01). Navigating the Epic Journey to Net-Zero. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/navigating-the-epic-journey-to-net-zero


Research papers

Editorial

How fortuitous it is that we gather in Athens, the birthplace of democracy, arts, science and philosophy of Western civilisation. At a time when our global societies are being shaken by intersecting challenges in politics, climate, technology, gender...

Catalogue: Congress 2024
Author: Andrea Rademeyer
Company: ASK AFRIKA
January 1, 1970
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Citation

Rademeyer, A. (1970a, January 01). Editorial. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/editorial-12499


Research papers

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
Companies: Google, Google Japan, Accenture Singapore
January 1, 1970
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Citation

Nguyen, Surana and Bhamoriya (1970a, January 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in


Research papers

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:
Authors: Paul Labagnara, Katie Lucas
Company: The Lab Insight & Strategy
January 1, 1970
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Citation

Labagnara and Lucas (1970a, January 01). Decoding the Dark Web . ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/decoding-the-dark-web-


Videos
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Citation

(1970a, January 01). The (not so) Secret Tool for Policymakers, Politicians and the Private and Public Sectors. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/the-not-so-secret-tool-for-policymakers-politicians-and-the-private-and-public-sectors

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026
Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia
January 1, 1970
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Citation

da Matta Furniel , Simoes and Silvia (1970a, January 01). Usability Testing Factory. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/usability-testing-factory-12838


Videos

The Re-imagined Shelf Test

Catalogue: Congress 2025
Author:
Company: FFIND
January 1, 1970
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Citation

(1970a, January 01). The Re-imagined Shelf Test. ANA - ESOMAR. Retrieved December 01, 2025, from


https://ana.esomar.org/documents/the-re-imagined-shelf-test