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Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
November 4, 2019
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Citation

Mukherjee and Roy (2019a, November 04). New market research mobile app to facilitate new product development & innovation. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation


Research papers

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: ESOMAR Smart Data Lab
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
November 4, 2019
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Citation

Salgado-Montejo, Velasco, Spence, Maya and Woods (2019a, November 04). Consumer understanding in the age of entrepreneurship. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/consumer-understanding-in-the-age-of-entrepreneurship-10975


Research papers

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: ESOMAR Smart Data Lab
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
November 4, 2019
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Citation

Endo, Moriguchi and Toll (2019a, November 04). Adopting an entrepreneur. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/adopting-an-entrepreneur-10974


Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019
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Citation

Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market-10970


Research reports

Country Market Research 2019: Romania

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 29, 2019
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Citation

B.V., E. (2019a, October 29). Country Market Research 2019: Romania. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-romania


Research reports

Country Market Research 2019: Georgia

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 29, 2019
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Citation

B.V., E. (2019a, October 29). Country Market Research 2019: Georgia. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-georgia


Research reports

Country Market Research 2019: Japan

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 29, 2019
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Citation

B.V., E. (2019a, October 29). Country Market Research 2019: Japan. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-japan


Research reports

Country Market Research 2019: USA

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019
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Citation

B.V., E. (2019a, October 17). Country Market Research 2019: USA. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-usa


Research reports

Country Market Research 2019: Thailand

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019
×

Citation

B.V., E. (2019a, October 17). Country Market Research 2019: Thailand. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-thailand