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How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Date of publication: November 4, 2019

Catalogue: ESOMAR Smart Data Lab

Author: Len Dunne

Abstract:

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Len Dunne

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Dunne, L. (2018a, November 11). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market


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Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved July 03, 2025, from


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Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/big-data-and-research-data-8685