Back

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Date of publication: November 4, 2019

Catalogue: ESOMAR Smart Data Lab

Author: Len Dunne

Abstract:

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Len Dunne

Author

This is a long description of some author details.

Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Len Dunne

 

November 11, 2018

×

Citation

Dunne, L. (2018a, November 11). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market


Videos

CEE digital renaissance

Catalogue: CEE Research Forum 2014: East Connection

Author: Michael Koch

 

June 15, 2013

×

Citation

Koch, M. (2013a, June 15). CEE digital renaissance. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/cee-digital-renaissance


Videos

The agony and ecstasy of teaching an old dog new tricks

Catalogue: Big Data World 2017: Smart Data Integration

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

January 15, 2017

×

Citation

Findlay, K. (2017a, January 15). The agony and ecstasy of teaching an old dog new tricks. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-agony-and-ecstasy-of-teaching-an-old-dog-new-tricks