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Research papers

Automobile dealer distribution model

This paper develops an automobile dealer distribution model taking into consideration the unbalance in economic base and comprehensive strength among the 266 regional major cities in China.Using the different automobile-consumption policy orientation...

Catalogue: Asia Pacific 2004
Authors: Mingzhu Qi, Lin Lei
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Qi and Lei (2004a, March 28). Automobile dealer distribution model. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/automobile-dealer-distribution-model


Research papers

Basic instinct

This paper addresses the challenge of cross-cultural positioning of brands. It is based on the premise that consumer behaviour is driven by deep-seated needs and basic values that are primal in nature and part of the genetic imprint. These do not...

Catalogue: Asia Pacific 2004
Author: Poonam V. Kumar
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Kumar, P. V. (2004a, March 28). Basic instinct. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/basic-instinct


Research papers

Emerging trends for health and functional food products in China

This paper examines the growth of FMCG food products like milk and fruit juices that have perceived health benefits to consumers and investigates the growing trend of these products in mainland China to determine whether Chinese consumers are health...

Catalogue: Asia Pacific 2004
Author: Peter Lee
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Lee, P. (2004a, March 28). Emerging trends for health and functional food products in China. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/emerging-trends-for-health-and-functional-food-products-in-china


Research papers

Are you being seen?

If the mantra is 'Unseen is Unsold' then the question must be 'Am I being seen?' The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever before: Markets have fragmented as the number of...

Catalogue: Asia Pacific 2004
Author: Vanessa Oshima
March 28, 2004
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Citation

Oshima, V. (2004a, March 28). Are you being seen?. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/are-you-being-seen-


Research papers

Does your brand hit the consumers' hot buttons?

The paper introduces an actionable way of understanding how brands express their core values to address consumers' fundamental motivations.We believe there are a set of universal needs that brands can effectively use to really hit the 'hot buttons'...

Catalogue: Asia Pacific 2004
Authors: Nic Hall, Gilbert K.W. Lee
March 28, 2004
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Citation

Hall and Lee (2004a, March 28). Does your brand hit the consumers' hot buttons?. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/does-your-brand-hit-the-consumers-hot-buttons-


Research papers

Life beyond the focus group

Globally, clients and stakeholders such as advertising agencies are looking for richer insights which they can use to differentiate their brand. Semiotics is an area that can appear to offer rich possibilities.Like psychology, this area is of vital...

Catalogue: Asia Pacific 2004
Author: Lee Ryan
Company: KANTAR TNS Malaysia
March 28, 2004
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Citation

Ryan, L. (2004a, March 28). Life beyond the focus group. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/life-beyond-the-focus-group


Research papers

Lifestyle segmentation of the Chinese consumer

Although lifestyle research is abundant in western countries, similar research is absent in China due to historical reasons. More recently researchers and organizations have begun to pay attention to the differentiation of Chinese consumers.Based on...

Catalogue: Asia Pacific 2004
Author: Forest Ma
March 28, 2004
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Citation

Ma, F. (2004a, March 28). Lifestyle segmentation of the Chinese consumer. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/lifestyle-segmentation-of-the-chinese-consumer


Research papers

Product launch decision testing and demand forecasting using virtual store shelves

Along with customer probes, simulated shelf testing is a method of launch decision testing for new products. It is an excellent method from the standpoint of measuring the relative power of a new product vis-a-vis competing products, and its...

Catalogue: Asia Pacific 2004
Author: Ayumi Higaki
Company: INTAGE HOLDINGS Inc.
March 28, 2004
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Citation

Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/product-launch-decision-testing-and-demand-forecasting-using-virtual-store-shelves


Research papers

The impact of low birth rates towards the life stage segmentation model in CRM

The Life Stage segmentation model has been widely used in the area of analytical CRM and target marketing. The model is based on the use of customer demographics data and classifies a business organization's customer database into Life stage...

Catalogue: Asia Pacific 2004
Authors: Andy Kung, Ivy Cheung, Mayer Lam
Company: Ipsos MRBI
March 28, 2004
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Citation

Kung, Cheung and Lam (2004a, March 28). The impact of low birth rates towards the life stage segmentation model in CRM. ANA - ESOMAR. Retrieved April 10, 2026, from


https://ana.esomar.org/documents/the-impact-of-low-birth-rates-towards-the-life-stage-segmentation-model-in-crm