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Research reports

Qualitative research on experimental baked beans for H.P. Limited

H.P. Limited is considering alternatives to the existing 'baked beans in tomato sauce'. These alternatives consist of the basic baked beans prepared in various savoury sauces which, with one exception, are fundamentally different from thetomato-based...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on experimental baked beans for H.P. Limited. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-experimental-baked-beans-for-h-p-limited


Research reports

Exploratory research in Jamaica on the potential for Lucozade

This research was undertaken to help determine whether there are viable propositions for launching Lucozade in the West Indies (Jamaica). The specific objectives of the research were: 1) To provide general background informationabout Jamaican...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Exploratory research in Jamaica on the potential for Lucozade. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/exploratory-research-in-jamaica-on-the-potential-for-lucozade


Research reports

Qualitative research amongst pipe smokers in the New York area

The research was undertaken in order to explore American pipe smokers' attitudes towards imported tobacco brands, and how imported brands fitted into pipe-smoking habits. The results of this research are intended to provide abackground for devising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research amongst pipe smokers in the New York area . ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-amongst-pipe-smokers-in-the-new-york-area-


Research reports

Qualitative report on Walnut Whip

Water Thompson has developed two new commercials, 'Charge of the Light Brigade ' and 'Arctic Explorers', for the advertising of Walnut Whip. The commercials were made up in storyboard form with a voice-over.The primary objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative report on Walnut Whip. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-report-on-walnut-whip


Research papers

The application of market research techniques to the financial field

In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: James Rothman
Company: KANTAR TNS Malaysia
August 1, 1971
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Citation

Rothman, J. (1971a, August 01). The application of market research techniques to the financial field. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/the-application-of-market-research-techniques-to-the-financial-field


Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on Nutrament. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutrament


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies


Research reports

Report on qualitative research on Corona

The objectives of the research reported here were to examine in more qualitative terms:a) Patterns of usage of Corona and; b) Product identity of CoronaIn more detail the objectives were to examine:a) Purchasing patterns and buying decision for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research on Corona. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-corona


Research reports

Breeze exploratory research in Jamaica

Research has been conducted on behalf of RBL into the attitudes of Jamaican housewives towards laundry products. Transcripts of the data collected have been made available to RBL. This research report sets out an analysis of the material and is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Breeze exploratory research in Jamaica. ANA - ESOMAR. Retrieved November 24, 2025, from


https://ana.esomar.org/documents/breeze-exploratory-research-in-jamaica