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The application of market research techniques to the financial field

Date of publication: August 1, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Company:

Author: James Rothman

Abstract:

In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are appropriate to different financial markets. The relationship between market and investment research is then discussed and the conclusion has reached that cross-fertilization between these disciplines would be valuable. Finally, some case histories are provided to illustrate the points made earlier in the paper.

James Rothman

Author

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Research Papers

Market research in the financial field

Catalogue: Consumer Market Research Handbook

Authors: John F. Swift, Roger J. Stubbs

 

August 1, 1986

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Citation

Swift and Stubbs (1986a, August 01). Market research in the financial field. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/market-research-in-the-financial-field


Research Papers

The possibilities of utilizing large samples in the financial field

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: J. Buchner, T. Achelis

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

February 1, 1975

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Citation

Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field


Research Papers

The application of market research to retail merchandising

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: Maureen Johnson, Gill Welch

 

June 15, 1989

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Johnson and Welch (1989a, June 15). The application of market research to retail merchandising. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-application-of-market-research-to-retail-merchandising


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Citation

Rothman, J. (1971a, August 01). The application of market research techniques to the financial field. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-application-of-market-research-to-retail-merchandising