The application of market research techniques to the financial field
In this paper, we define the area covered by the financial field and demonstrate its disparity. We then discuss some special problems with which the researcher is confronted when investigating this market and review the research techniques which are appropriate to different financial markets. The relationship between market and investment research is then discussed and the conclusion has reached that cross-fertilization between these disciplines would be valuable. Finally, some case histories are provided to illustrate the points made earlier in the paper.
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