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Videos

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Frank van den Driest, Christina Jenkins
June 15, 2015
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Citation

van den Driest and Jenkins (2015a, June 15). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth


Videos

Is this an insight?

The research industry needs to reclaim its most precious asset–the insight. Unless we produce insights, we are just selling small data. We must brand insight as our product and we can only do this by defining it and distinguishing it from...

Catalogue: Congress 2015: Revelations
Authors: Luke Perry, Peter Totman
June 15, 2015
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Citation

Perry and Totman (2015a, June 15). Is this an insight?. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/is-this-an-insight-


Videos

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Findlay, K. (2015a, June 15). The shape of conversations. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/the-shape-of-conversations


Videos

The talent contest: ESOMAR young researcher of the year

Recognising young researchers under the age of 30 for outstanding, original and creative research addressing today's most challenging global issues.

Catalogue: Congress 2015: Revelations
Authors: Laurent Florès, Samantha Bond, Arindam Mohanty, Brett Ao
June 15, 2015
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Citation

Florès, Bond, Mohanty and Ao (2015a, June 15). The talent contest: ESOMAR young researcher of the year. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/the-talent-contest-esomar-young-researcher-of-the-year


Videos

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations
Authors: Stan Sthanunathan, BV Pradeep
June 15, 2015
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Citation

Sthanunathan and Pradeep (2015a, June 15). Research reinvention at Unilever. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/research-reinvention-at-unilever


Videos

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
June 15, 2015
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Citation

Puehse, T. (2015a, June 15). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today


Videos

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
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Citation

Bakken, D. G. (2015a, June 15). The theory of the crime. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/the-theory-of-the-crime


Videos

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
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Citation

Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/i-speak-therefore-i-am-


Videos

Driving success through Big Data segmentation

The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...

Catalogue: Congress 2015: Revelations
Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery
Company: Research Now SSI
June 15, 2015
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Citation

Crook, Sokulski, Labagnara and Stuchbery (2015a, June 15). Driving success through Big Data segmentation. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/driving-success-through-big-data-segmentation