Southeast Asia: See tomorrow, today

Date of publication: June 15, 2015

Company: Nielsen

Author: Tobias Puehse

Abstract:

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories in each market, only 35 products met the requirements for Distinctiveness, Relevance, and Endurance to be considered breakthrough. What are the key ingredients that make this level of success possible? How can algorithms and 3D printing bring us faster and better prediction of such breakthroughs? Learn how innovation will succeed in a demand economy and in Asia.

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