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Loscher, D. (2024a, August 05). Stuck In Neutral. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/stuck-in-neutral


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Iyer and Peitz (2024a, August 05). Transformative Insights. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/transformative-insights


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Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/future-lens


Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024
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Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


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Fleetwood, D. (2024a, August 05). Economics Beyond Numbers. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/economics-beyond-numbers


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Blades, F. (2024a, July 31). Creative Catalyst QA. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/creative-catalyst-qa


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Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/ai-and-qual


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Nempeque and Rivera Suarez (2024a, July 30). The Science Behind the Creativity- Adding biometrical measurements to content. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/the-science-behind-the-creativity--adding-biometrical-measurements-to-content


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Bretcha, J. (2024a, July 25). Opening & Welcome. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/opening-welcome-12442