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Ghosh and Gold (2024a, July 25). PacMachine. ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/pacmachine-12449
Brown, J. (2024a, July 25). Innovate Like a Rap Star. ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/innovate-like-a-rap-star
Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/when-gen-ai-meets-gen-z
Blades, F. (2024a, July 25). Creative Catalyst. ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/creative-catalyst
Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429
Niedziela and Stafford (2024a, July 05). Mastering the Behavioural Science Maze . ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/mastering-the-behavioural-science-maze-
Pica, Wright, Gokce and Nestrud (2024a, July 05). Is Reality a Hallucination?. ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/is-reality-a-hallucination--12497
Horn and Stephen (2024a, July 05). From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer. ANA - ESOMAR. Retrieved July 02, 2025, from
Loscher, D. (2024a, July 05). Stuck in Neutral . ANA - ESOMAR. Retrieved July 02, 2025, from
https://ana.esomar.org/documents/stuck-in-neutral-