Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So whats hot and whats not? Whats about to come screaming out of the starting gates taking all of us by surprise?
With a changing business model comes a change in the skills and expertise needed in the sector. So what does a future researcher look like? Are they specialists or generalists? How do we attract, develop and retain these new skills?
The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and communicating what it means. So how do clients, researchers and investors view this new business environment? Which new technologies contributing to the change?
Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four elections. How have we changed over the last hundred years and where will we be in the next hundred?
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts and is undersigned by all ESOMAR members.
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts and is undersigned by all ESOMAR members.
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts and is undersigned by all ESOMAR members.
In an increasingly fast-paced environment with big data pouring in from all directions, using the word tough to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does this mean for market research or consumer insight departments in how they operate and manage research?
Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of players view research, how do they contribute to our industry and do we all have the same view of what research is?