You searched for: ""

ANA has found 12193 results for you, in 3722 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019
Authors: Ellie Osborne, Sarah de Caux, Jillian Ney
Companies: Join the Dots InSites Consulting, The Social Intelligence Lab
November 10, 2019
×

Citation

Osborne, de Caux and Ney (2019a, November 10). A practical fusion of qualitative and social data. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-practical-fusion-of-qualitative-and-social-data


Videos

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
×

Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai-10848


Research papers

Future-proof data quality using AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
×

Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai


Research papers

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
×

Citation

Hager, C. (2019a, November 10). Think the present, model the future!. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/think-the-present-model-the-future-


Research papers

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
×

Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual


Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
×

Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Videos

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
×

Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/metaphors-we-remember-by-10874


Videos

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivan Bardarov, Martin Dimov
Company: GemSeek Consulting
November 10, 2019
×

Citation

Bardarov and Dimov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/customised-text-analytics-10845


Videos

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Author: Anna Bellido
Company: Netquest
November 10, 2019
×

Citation

Bellido, A. (2019a, November 10). Machine learning and privacy. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/machine-learning-and-privacy-10847