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The alchemical marriage of Big Data and Qual

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: Safaricom, Kantar

Authors: Victor Ikawa, Sergey Sheykhetov

Abstract:

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Victor Ikawa

Author

This is a long description of some author details.

Sergey Sheykhetov

Author

This is a long description of some author details.

Research Papers

Let them speak!

Catalogue: Asia Pacific 2019

Author: Anne-Marie Moir

 

May 22, 2019

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Citation

Moir, A. (2019a, May 22). Let them speak!. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/let-them-speak-


Research Papers

Deconstructing what machine learning does when processing text

Catalogue: Fusion 2019

Author: Ray Poynter

Company: The Future Place

November 10, 2019

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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text


Research Papers

Artificial Intelligence algorithms

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Sunando Das

Company: KANTAR TNS Malaysia

November 18, 2016

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Citation

Das, S. (2016a, November 18). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms


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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms