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The alchemical marriage of Big Data and Qual

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Companies: Safaricom, Kantar

Authors: Victor Ikawa, Sergey Sheykhetov

Abstract:

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Victor Ikawa

Author

This is a long description of some author details.

Sergey Sheykhetov

Author

This is a long description of some author details.

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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved May 18, 2025, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual