Resources Library by ANA

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Frank van den Driest, Christina Jenkins

June 15, 2015

Is this an insight?

The research industry needs to reclaim its most precious asset–the insight. Unless we produce insights, we are just selling small data. We must brand insight as our product and we can only do this by defining it and distinguishing it from...

Catalogue: Congress 2015: Revelations

Authors: Luke Perry, Peter Totman

June 15, 2015

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

June 15, 2015

The talent contest: ESOMAR young researcher of the year

Recognising young researchers under the age of 30 for outstanding, original and creative research addressing today's most challenging global issues.

Catalogue: Congress 2015: Revelations

Authors: Laurent Florès, Samantha Bond, Arindam Mohanty, Brett Ao

June 15, 2015

Political buzz

The rise in use of social media platforms presents Market Researchers with exciting new ways of obtaining insights into consumer thinking, opinions and attitudes towards events of the day. Very little proven research has been conducted utilizing...

Catalogue: Webinars 2015

Authors: Wale Omiyale, Pete Cape

June 15, 2015

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations

Authors: Stan Sthanunathan, BV Pradeep

June 15, 2015

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Tobias Puehse

Company: Nielsen

June 15, 2015

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations

Author: David G. Bakken

June 15, 2015

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Pete Cape

Company: Research Now SSI

June 15, 2015