Resources Library by ANA

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Peter Totman

June 15, 2013

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System.The asset value of a company's research is barely leveraged today because project results are—if stored...

Catalogue: Congress 2013: Think Big

Authors: Sjoerd Koornstra, Haiko van Lengen, Philip De Wulf

June 15, 2013

Digital detox

Join us in an exclusive and stimulating journey uncovering the new set of rules for modern etiquette in the digital era. More and more people in the world want to somehow limit the use of technology and understand the degree of their dependence on...

Catalogue: CEE Research Forum 2014: East Connection

Author: Alex Drozdovsky

June 15, 2013

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora

Company: KANTAR TNS Malaysia

June 15, 2013

Summary of the article 29 working party opinion on the use of mobile apps

Key issues:- Recommendations apply to any market research agency operating in the EU market and processing data of EU citizens using mobile apps as part of research projects- Failure to comply with the Article 29 Working Party recommendations could...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2013

Notes on how to apply ICC/ESOMAR code

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

June 15, 2013

Brand growth 2.0

This presentation will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and...

Catalogue: CEE Research Forum 2014: East Connection

Author: Raluca Raschip

Company: GfK

June 15, 2013

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jos Vink, Anke Bergmans, Michelle de Laat

June 15, 2013

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big

Author: Daranee Charoen-Rajapark

Company: GfK

June 15, 2013