Abstract:

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System. The asset value of a company's research is barely leveraged today because project results are—if stored properly treated as single studies that isolate knowledge. Marketing intelligence officers are still spending too much of their time sourcing primary research material, consolidating knowledge by hand and hardly get to the task of designing, aligning and implementing learning plans for the company. This presentation/discussion will demonstrate how, by systemising these different elements of the research process, a future of BIGGER, BROADER and BETTER learning planning is possible for all companies. The subsequent discussion in the knowledge café will allow participants to apply these new insights into learning planning for their own businesses.