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Videos

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Author: Noriko Nakano
December 4, 2017
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Citation

Nakano, N. (2017a, December 04). Sonification. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/sonification-9214


Videos

The mutation of research

A call to action to address research mutation.

Catalogue: Congress 2017: Visionary
Author: Anneke Quinn-de Jong
December 4, 2017
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Citation

Quinn-de Jong, A. (2017a, December 04). The mutation of research. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/the-mutation-of-research


Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
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Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Videos

The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017
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Citation

Williams, B. (2017a, December 04). The challenges that the Chinese market brings to the auto financing company. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/the-challenges-that-the-chinese-market-brings-to-the-auto-financing-company


Videos

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Amy Fridlund, Nikki Feld
Company: KANTAR TNS Malaysia
December 4, 2017
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Citation

Fridlund and Feld (2017a, December 04). Gender bias in brands and business. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/gender-bias-in-brands-and-business-9205


Videos

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
December 4, 2017
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Citation

Chakraborty, M. (2017a, December 04). Building effective networks. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/building-effective-networks-9203


Videos

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Avik Halder, Elizabeth May, Harvir S. Bansal
December 4, 2017
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Citation

Halder, May and Bansal (2017a, December 04). Slice it, dice it, and stitch it back together- An Asia perspective. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/slice-it-dice-it-and-stitch-it-back-together--an-asia-perspective


Videos

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017
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Citation

Tan, P. (2017a, December 04). The love story of technology + research. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/the-love-story-of-technology-research


Videos

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries
Author: Chris Zhang
December 4, 2017
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Citation

Zhang, C. (2017a, December 04). Innovation and China's opportunities. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/innovation-and-china-s-opportunities