Innovation and China's opportunities

Date of publication: December 4, 2017

Author: Chris Zhang

Abstract:

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer insights with trend to create innovation platform. 3) Integrate design resource to produce the new concept.

  • Video
  • This could also be of interest