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Innovation and China's opportunities

Date of publication: December 4, 2017

Catalogue: Asia Pacific 2017: Discoveries

Author: Chris Zhang

Abstract:

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer insights with trend to create innovation platform. 3) Integrate design resource to produce the new concept.

Chris Zhang

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Zhang, C. (2017a, December 04). Innovation and China's opportunities. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/real-business-innovation