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Citation

Obukhova, Brezout and Guidi (2024a, October 01). Minds and Machine. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/minds-and-machine


Videos

Tony Cowling Foundation Industry Innovation Award

The Tony Cowling Foundation is pleased to announce the third Industry Innovation Award. In 2024, the accolade will continue to celebrate groundbreaking work in market research, emphasising data quality, operational excellence, and client...

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Tony Cowling Foundation Industry Innovation Award. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/tony-cowling-foundation-industry-innovation-award


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Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024
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Citation

Tucker and Dandapani (2024a, October 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey-12634


Videos

Innovating like Prometheus

Catalogue: Congress 2024
Author: Kendall Nash
Companies: , Burke
October 1, 2024
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Citation

Nash, K. (2024a, October 01). Innovating like Prometheus. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/innovating-like-prometheus


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Citation

Quinn-de Jong, A. (2024a, October 01). AI & YOU: Augment your Human Superpowers with AI. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/ai-you-augment-your-human-superpowers-with-ai


Videos

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
October 1, 2024
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Citation

Reynolds et al. (2024a, October 01). Emotion-Inducing Fragrances. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/emotion-inducing-fragrances-12572


Videos
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Citation

Kraft, Curtain and Curtin (2024a, October 01). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers


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AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024
Author: Orkan Dolay
October 1, 2024
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Citation

Dolay, O. (2024a, October 01). AI-Enhanced Market Research. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/ai-enhanced-market-research-12561


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Citation

Casey, S. (2024a, October 01). Diving Deep into Focus: Innovative Survey Techniques. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/diving-deep-into-focus-innovative-survey-techniques