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Tony Cowling Foundation Industry Innovation Award

Date of publication: October 1, 2024

Catalogue: Congress 2024

Abstract:

The Tony Cowling Foundation is pleased to announce the third Industry Innovation Award. In 2024, the accolade will continue to celebrate groundbreaking work in market research, emphasising data quality, operational excellence, and client applications.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

(2024a, October 01). Tony Cowling Foundation Industry Innovation Award. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/tony-cowling-foundation-industry-innovation-award