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Videos

Pro bono research for Light Of Life Trust

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and...

Catalogue: Insights Festival 2020
Authors: Indu Upadhyay, Sheela Iyer
Companies: IPSOS, Light of Life Trust
September 16, 2020
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Citation

Upadhyay and Iyer (2020a, September 16). Pro bono research for Light Of Life Trust. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/pro-bono-research-for-light-of-life-trust


Videos

2020 Vision

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will...

Catalogue: Insights Festival 2020
Authors: Helenor Gilmour, Pete Maginn
September 15, 2020
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Citation

Gilmour and Maginn (2020a, September 15). 2020 Vision. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/2020-vision


Videos

Unlocking concept writing success

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to...

Catalogue: Insights Festival 2020
Author: Lester Sualog
September 15, 2020
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Citation

Sualog, L. (2020a, September 15). Unlocking concept writing success. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/unlocking-concept-writing-success


Videos

When presentations go wrong- Some badly wrong

We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We...

Catalogue: Insights Festival 2020
Author: Martin Oxley
September 15, 2020
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Citation

Oxley, M. (2020a, September 15). When presentations go wrong- Some badly wrong. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/when-presentations-go-wrong--some-badly-wrong


Videos

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020
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Citation

Silva and Vieira (2020a, September 15). Eu não sou seu negro. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/eu-n-o-sou-seu-negro


Videos

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
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Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me-


Videos

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling


Videos

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman
Company: IPSOS
September 15, 2020
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Citation

Timpone and Venkataraman (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/disrupting-system-1-thinking-better-science-for-smarter-marketing


Videos

LATAM Meet & Gather

Regional gathering to celebrate the insights industry and discuss recent GreenBook/Netquest study results.

Catalogue: Insights Festival 2020
Authors: Claudio Flores Thomas, Gabriela Alcalá Saenz, Gregorio De Villa Portilla
September 15, 2020
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Citation

Thomas, Saenz and De Villa Portilla (2020a, September 15). LATAM Meet & Gather. ANA - ESOMAR. Retrieved August 20, 2025, from


https://ana.esomar.org/documents/latam-meet-gather