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2020 Vision

Date of publication: September 15, 2020

Catalogue: Insights Festival 2020

Authors: Helenor Gilmour, Pete Maginn

Abstract:

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.

We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.

Helenor Gilmour

Author

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Pete Maginn

Author

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Gilmour and Maginn (2020a, September 15). 2020 Vision. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/beyond-2020