Resources Library by ANA

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024

Authors: Richard Hebditch, David Voxlin

Companies: SKIM, Transport & Environment (T&E)

January 1, 1970

Editorial

How fortuitous it is that we gather in Athens, the birthplace of democracy, arts, science and philosophy of Western civilisation. At a time when our global societies are being shaken by intersecting challenges in politics, climate, technology, gender...

Catalogue: Congress 2024

Author: Andrea Rademeyer

Company: ASK AFRIKA

January 1, 1970

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024

Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya

Companies: Google, Google Japan, Accenture Singapore

January 1, 1970

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:

Authors: Paul Labagnara, Katie Lucas

Company: The Lab Insight & Strategy

January 1, 1970

Amplifying Human Insights with AI

Catalogue: Congress 2024

Authors: Shari Aaron, Shayna Beckwith, Matt Blacknell, Betsy Fitzgibbons, Preriit Souda

Companies: Radius , MARS, Mars Wrigley

January 1, 1970

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024

Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos

Company: Abacus Research

January 1, 1970

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024

Author: Ritanbara Mundrey

Company: Nestle

January 1, 1970

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024

Authors: Melanie Castro-Kelly, Kristin Hickey

Companies: kubi kalloo, Nike

January 1, 1970

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024

Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler

Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C

January 1, 1970