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Research reports

Qualitative research into Eucryl toothpowder

The research was required into the attitudes towards EucrylToothpowders (Eucryl White and Eucryl Smoker) withparticular reference to:1. Possible benefits and disadvantages of thePowder form;2. The social appeal of the concept of smokers dentifrice;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1973
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Citation

, C. (1973a, April 11). Qualitative research into Eucryl toothpowder . ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-eucryl-toothpowder-


Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973
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Citation

, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/communications-testing--new-label-designs


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Brand name evaluation for Brunning Advertising (Liverpool) Ltd.

B.I.C.C. Ltd. is considering a new brand name for arange of electrical wiring accessories. Seven brand nameswere generated for consideration. This research was concerned to identify on an absoluteand comparative basis, the brand name which was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
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Citation

, C. (1973a, April 03). Brand name evaluation for Brunning Advertising (Liverpool) Ltd.. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/brand-name-evaluation-for-brunning-advertising-liverpool-ltd-


Research reports

Research report on qualitative research on Mini-Fish packaging

The general objectives of this research were to determinewhich was the best pack presentation for Minifish forinclusion in the RBL Minivan. Three pack structures wereavailable with different names, designs, etc. The Minifishconcept is directed at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973
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Citation

, C. (1973a, April 03). Research report on qualitative research on Mini-Fish packaging. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-mini-fish-packaging


Research reports

Qualitative research on Top Deck advertising

Later this year the price of Top Deck will be increasingrelative to Coke. The objectives of the advertising are: 1. To help justify the premium price of Top Deck;2. To communicate the brand Top Deck very clearlyand to suggest that it is the tinned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
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Citation

, C. (1973a, April 01). Qualitative research on Top Deck advertising. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-top-deck-advertising


Research reports

Qualitative research on potato products

This research was undertaken to help identifywhether there is an opportunity for introducinga new range of frozen potato items, and whatforms/constituents this range might take. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
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Citation

, C. (1973a, April 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products-10205


Research reports

Qualitative research on the take-home beer market

The research was undertaken in order to provide a qualitative picture of consumer motivations, attitudes, and beliefs in the Take-Home market. The results are intended to aid new concept development and marketingand advertising strategies. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market


Research reports

Qualitative research on Trex cooking oil in London

J. Bibby Food Pr9ducts Ltd., wish to further promoteTrex Cooking Oil with a plastic bottle (which isalready used by them for own brands) and a choiceof labels. The research was required into the backgroundattitudes about cooking oil in London and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on Trex cooking oil in London. ANA - ESOMAR. Retrieved July 16, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-trex-cooking-oil-in-london