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Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Report on qualitative research on deodorant concepts

The research was required to assist in deciding betweenvarious approaches for the promotion of a newly-developeddeodorant in either Roll-on or Aerosol form or both. Theresearch was required both to provide some backgroundunderstanding of the market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


Research reports

Qualitative research on selection boxes

The major objective of the research reported here was to ascertain the main factors affectingconsumers choice of one selection pack rather than another producing guideline - to producingpacks which will sell better.Specific objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1973
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Citation

, C. (1973a, February 19). Qualitative research on selection boxes. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-selection-boxes


Research reports

Qualitative research on Limmits soup in Bristol

This research was undertaken in order to assess theprobable effects of the Limmits soup range on theNutriplan franchise. Qualitative research was done inthe Bristol town test area. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1973
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Citation

, C. (1973a, February 15). Qualitative research on Limmits soup in Bristol. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-limmits-soup-in-bristol


Research reports

Qualitative research on Fun Packs

In view of the recent appearance of 'Fun packs' containing miniatures of competitive products,normally Mars, Marathon, Galaxy, Ripple, and MilkyWay, this research sets out to investigate theconcept of such 'Fun Packs' and to assess theirappeal to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1973
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Citation

, C. (1973a, February 14). Qualitative research on Fun Packs. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fun-packs


Research reports

Qualitative research on Florida Orange Juice

The objectives of this research were to explorepossible developments or new approaches for television advertising of Birds Eye Florida Orange Juice.This was done on the basis of a qualitative study(using groups) of attitudes towards Florida...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1973
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Citation

, C. (1973a, February 13). Qualitative research on Florida Orange Juice. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-florida-orange-juice


Research reports

Kensitas Club

Consideration is being given to a new promotionalscheme for the Kensitas brands. The main objects ofthe scheme are:1. In the short term to maintain loyalty byincreasing contact between the smoker and thecompany;2. In the long term to provide...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1973
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Citation

, C. (1973a, February 12). Kensitas Club. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/kensitas-club


Research reports

Long egg and hard-boiled egg

As part of their product and market developmentprogram for Long Eggs, Hard Boiled Eggs and Broken Eggs,J. Bibby Agriculture Limited require certain basicinformation from the catering segment of the market. This research was therefore designed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 10, 1973
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Citation

, C. (1973a, February 10). Long egg and hard-boiled egg . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/long-egg-and-hard-boiled-egg-