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Research papers
The evolution of product testing in the new digital world
This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...
Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
Research papers
Brands with purpose
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
Catalogue: Latin America 2020 - Insights Festival
Authors: Ana SofÃa Hernández Laya, Itala Padilla Bahamonde
Companies: Procter & Gamble, Datum Internacional S.A.
October 19, 2020
Videos
Future proof strategies
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÃ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
Videos
Researching to include: How can we change discriminatory attitudes?
Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research...
Catalogue: Latin America 2020 - Insights Festival
Authors: Alfredo Valencia, Luis Ramos
Companies: IPSOS, INNGOV
October 19, 2020
Research papers
Biometric to optimise customer enagement
The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....
Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020
Research papers
Monetising NPS to drive investments in CX
The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...
Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
Research papers
