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Videos

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai-11642


Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646


Videos
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Citation

Narasimha, Patki and Uren (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t-11648


Research papers

Driving consumers' brand perception and engagement

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida
Companies: Google, INTAGE HOLDINGS Inc.
November 2, 2020
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Citation

Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement


Videos

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Toshimitsu Sekii, Yohei Takeshita
Companies: Twitter, Kantar
November 2, 2020
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Citation

Sekii and Takeshita (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans--11643


Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020
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Citation

Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/purpose-in-asia


Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
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Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/purpose-in-asia-11647


Webinars

Customer experience: Where it's been and where it's heading

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely...

Catalogue: Webinars 2020
Author: Bruce Temkin
Company: Qualtrics XM Institute
October 29, 2020
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Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading


Videos

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
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Citation

Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/brands-connect-the-changing-role-of-the-insights-function-and-job-description