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Research papers

Direct questions on reading habits

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
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Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits


Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962
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Citation

Blochet, A. (1962a, June 15). Analysis of population characteristics (French). ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-french-


Research papers

Consumers typology (French)

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
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Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology (French). ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/consumers-typology-french-


Research papers

Problems of measurement in industrial market research

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: V. C. Nolan
June 15, 1962
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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research


Research papers

Representative quota sampling

The quota method is a statistical annoyance. In order to obtain a representative cross-section of the population using this procedure, interviewers are, of course, given very precise instructions as to how many interviews, they are to make in various...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Gerhard Schmidtchen
June 15, 1962
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Citation

Schmidtchen, G. (1962a, June 15). Representative quota sampling. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/representative-quota-sampling


Research papers

Combined time series-cross section analysis in market forecast (French)

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
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Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast (French). ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast-french-


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962
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Citation

Ehrenberg, A. S. (1962a, June 15). Some applications of a mathematical model of consumer purchase. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/some-applications-of-a-mathematical-model-of-consumer-purchase


Research papers

Combined time series-cross section analysis in market forecast

The authors are not in agreement as to the possibility of combining on one graph a correlation between two variables and the evolution of the former in time, in other words putting three variables on a plane graph. We shall not enter into the details...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Maurice Pariat
June 15, 1962
×

Citation

Pariat, M. (1962a, June 15). Combined time series-cross section analysis in market forecast. ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/combined-time-series-cross-section-analysis-in-market-forecast