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Problems of measurement in industrial market research

Date of publication: June 15, 1962

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: V. C. Nolan

Abstract:

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of replies given by respondents and the accuracy of published statistical data, but these are outside the scope of this paper.

V. C. Nolan

Author

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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/problems-of-measurement-in-industrial-market-research