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Problems of measurement in industrial market research

Date of publication: June 15, 1962

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: V. C. Nolan

Abstract:

The two aspects of measurement of industrial markets considered in this paper are the choice of estimating methods and the use of sampling techniques. There are of course other measurement problems; particularly concerned with the reliability of replies given by respondents and the accuracy of published statistical data, but these are outside the scope of this paper.

V. C. Nolan

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Research Papers

Industrial market segmentation

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Laszlo Unger

Company: Givaudan

October 1, 1981

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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research Papers

The use of sampling frames in industrial market research in the UK

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: D. Thicker, Andrew Robert McIntosh

 

January 1, 1973

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Citation

Thicker and McIntosh (1973a, January 01). The use of sampling frames in industrial market research in the UK. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-use-of-sampling-frames-in-industrial-market-research-in-the-uk


Research Papers

The use of telephone interviewing in industrial market research

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Nicholas M. Rubashow

 

January 1, 1973

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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


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Citation

Nolan, V. C. (1962a, June 15). Problems of measurement in industrial market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research