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Videos

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870


Videos

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
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Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai-10848


Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Videos

Metaphors we remember by

Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.

Catalogue: Fusion 2019
Author: Oana Popa Rengle
Company: Anamnesis
November 10, 2019
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Citation

Rengle, O. P. (2019a, November 10). Metaphors we remember by. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/metaphors-we-remember-by-10874


Videos

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivan Bardarov, Martin Dimov
Company: GemSeek Consulting
November 10, 2019
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Citation

Bardarov and Dimov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/customised-text-analytics-10845


Videos

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Author: Anna Bellido
Company: Netquest
November 10, 2019
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Citation

Bellido, A. (2019a, November 10). Machine learning and privacy. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/machine-learning-and-privacy-10847


Videos

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019
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Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/can-machines-be-emotional--10853


Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/fusion-forward-10840


Videos

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019
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Citation

Ryan, C. (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem-10841