Resources Library by ANA

Editorial

As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...

Catalogue: North America 2024 - Innovation

Author: Giulia Gasperi

Company: TRIPTK

July 5, 2024

Economics Beyond Numbers: In our research era

What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...

Catalogue: North America 2024 - Innovation

Authors: Dan Fleetwood, Crystal Wiese

Company: QuestionPro

July 5, 2024

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024

Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor

Companies: Datum Internacional, OMG Peru

April 24, 2024

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024

Authors: Patricio Pagani, Melisa Breda

Companies: Buenos Aires City Government, The Black Puma

April 24, 2024

YES (YOUNG ESOMAR SOCIETY AWARD)

60 second pitch competition

Catalogue: Latin America 2024

Author:

April 24, 2024

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024

Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei

Companies: Mega Research, PepsiCo

April 24, 2024

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024

Author: Jorge Quesada

Company: SKIM

April 24, 2024

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024

Authors: Magdalena Garcia Grisanti, Diego Alarcon

Company: The Coca-Cola Company

April 24, 2024

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024

Author: Carolina Perrot

Company: UUEVO

April 24, 2024