Abstract:

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they knew very little about at the time: teenagers. Software development companies have been working with an MVP framework for quite some time already. This type of approach thrives with mostly one thing in mind: deploy and launch as fast and early as possible, even when the final product is far ahead in the development pipeline. In this case, Personal Pay knew that their MVP was subpar for the competitive landscape.