Resources Library by ANA

How cool brands stay hot in CEE

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Joeri Van den Bergh

June 15, 2012

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jean-Marc Leger, Christian Bourque

Company: Leger

June 15, 2012

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

June 15, 2010

The Kepler Polymath Salon: Awaken Your Curiosity

Step into a modern-day salon inspired by history?s great polymaths. This highly interactive session blends AI-powered avatars, collaborative exercises, and creative challenges to explore how curiosity, creativity, and interdisciplinary thinking can...

Catalogue: Congress 2025

Authors: David Smith, Adam Riley

Companies: DVL Smith Consulting, Polymathmind.ai

January 1, 1970

Young Esomar Society Panel Discussion

Catalogue: Congress 2025

Author:

Companies: SKIM, Real Chemistry

January 1, 1970

Beyond Humans: Marketing to the Agents Among Us

Artificial Intelligence is no longer just analysing human behaviour ? it is beginning to act on our behalf. In this talk, Eleanor ?Nell? Watson explores how agentic AI can be harnessed for market research and personalised marketing in surprising...

Catalogue: Congress 2025

Author: Nell Watson

January 1, 1970

Congress 2022 Introduction by Committee Chair

Catalogue: Congress 2022: 75th Anniversary

Author:

January 1, 1970

Creativity for thrival

Change isn?t coming. It?s already here. And it?s only speeding up. In this fast-paced, inspiring session, you?ll zoom out to see where we fit on the Cosmic Calendar, then zoom in to discover how creativity can become your ultimate ?thrival skill.?...

Catalogue: Congress 2025

Author: Rich Armstrong

January 1, 1970

Drawing Attention

Learn the hidden design principles that steer attention. See the skills that have been passed down from the traditional art masters and show participants how to apply those principles before testing, to craft better hypotheses, briefs, and...

Catalogue: Congress 2025

Author: Brandon Heim

Company: ESOMAR

January 1, 1970