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How cool brands stay hot in CEE

Date of publication: June 15, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Joeri Van den Bergh

Abstract:

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting, Belgium.

Joeri Van den Bergh

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Rzepka, M. (2012a, March 26). Research capabilities in selected countries in CEE. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/research-capabilities-in-selected-countries-in-cee


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Carramenha, Palla and Felice (2004a, October 24). Cool. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/cool


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Kubánek and Koreková (2014a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved March 13, 2025, from


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Citation

Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/silver-age-in-cee