Resources Library by ANA

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020

Authors: Alex Wilman, Nicholas JianHao Lee

Companies: Northstar Research, FigureFigure Studios

September 16, 2020

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020

Authors: Leanne Tomasevic, Grant Feller

Companies: GF-Media, Truth Consulting

September 16, 2020

The global insights industry: Trends and forecasts

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is...

Catalogue: Insights Festival 2020

Author: Xabier Palacio

September 16, 2020

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020

Authors: Alexander Falser, Lukas Waidelich, Marco Walter

Companies: Tchibo, Cauliflower

September 16, 2020

Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Estrella Lopez-Brea

Companies: The Coca-Cola Company , General Mills

September 16, 2020

Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020

Authors: Urpi Torrado, Arlette Leumbou

September 16, 2020

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 16, 2020

Diversity Workshop

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us...

Catalogue: Insights Festival 2020

Authors: Mahrukh (Maya) Hasan, Sanam Amin

September 16, 2020

2020 Global Market Research report: What's new?

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times...

Catalogue: Insights Festival 2020

Authors: Ray Poynter, Xabier Palacio

September 16, 2020