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Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/seeing-the-light


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Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/youth-marketing-works


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Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


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Olthof, C. (2024a, October 01). Couldn't Care less: Our Brains Reflexive Response to Brands. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/-couldn-t-care-less-our-brains-reflexive-response-to-brands


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Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch


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Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
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Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/semantic-frontiers--12602


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Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


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AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


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Passingham, J. (2024a, October 01). Do the right thing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/do-the-right-thing