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Research papers
Virtual Frontiers
?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...
Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
September 27, 2023
Research papers
Augmented Reality: A Critical Part of Your Toolkit
Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...
Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
Research papers
Riding the Shockwaves
When we began our engagement with the British Army in 2020, many young people?s reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...
Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
September 27, 2023
Research papers
The Metaverse as a Research Laboratory
The metaverse?what a broad and fascinating concept. It is represented as a paradoxical blend of expectations as well as uncertainty, optimism and skepticism, technology and, also, human motivations. Nevertheless, in organisations like The Coca-Cola...
Catalogue: Congress 2023
Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon
September 27, 2023
Research papers
Innovation Takes the Wheel
Future transport technologies, like self-driving vehicles (SDVs), have the potential to deliver a range of economic and societal benefits, from reducing congestion to increasing mobility for those with disabilities. But these benefits will only be...
Catalogue: Congress 2023
Authors: Clare Palmer, Lucy Farrow, Rebecca Posner
September 27, 2023
Research papers
The Death of the Debrief
Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...
Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
Research papers
