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Empowering Innovation Through Disability Research

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Company: De La Riva Group

Author: Priscila Aramburu Mena

Abstract:

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability continues to be dangerously neglected, most likely because disability is an uncomfortable truth that can even demand from us to re-think the way of work.

Priscila Aramburu Mena

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Empowering Innovation Through Disability Research

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Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands-12050


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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities