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Research reports

Attitudinal research for C.W.S Bakery Group

The C.W.S. Bakery Group is considering effecting changes to its product pack designs. As a preliminary to evaluating any proposals in the design field, it isconsidered that much more attitudinal information is required in order to determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Report on qualitative research on almond cream shampoo advertisement

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize an individual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Attitudinal research into car ownership

Gee Advertising proposes to undertake a local advertising campaign in the North West for Williams Motors Ltd. to promote the sales of Opel cars. This research isintended to generate such information to assist in the preparation of an effective...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Desk research

The objectives of the research are the following: 1. To establish the total current value and volume of Bath/Sanitaryware sales in the UK;2. To identify the different manufacturers of Bath/Sanitaryware in the UK;3. To establish the market shares of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Report on qualitative research on Rowntrees fruit pastilles commercial

Garland-Compton has produced a new campaign for Rowntrees Fruit Pastilles 'Pick the Pastille'. The introductory commercial shows three children guessing the flavour of the pastille being eaten, in the setting of a school playground.The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Store traffic survey in C. & A.

C. & A. Modes are currently appraising the heating and air conditioning requirements of two stores, one in Liverpool and one in Newcastle-upon-Tyne. In order to determine these requirements accurately, it is considered essential to quantify the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Homebake cakes

Lyons Groceries Division has developed two new concepts of a Home Baked Cake. These are: Wet Cake Mix and Home Bake Cake. The objectives of the research were to obtain: 1. housewives' reactions to the concepts; 2. a preliminary assessment of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Qualitative research on Toffo commercials

The research was conducted to examine three commercialsdesigned as part of a series for TV advertising of Toffo. Each commercial uses the campaign phrase "Chew things overwith Toffo", and features different individuals presented witha problem in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970