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Research reports

Product preference test on bathroom units

The objectives of this research were as follows:1. To. identify respondents' color preferences for kitchen units.2. To determine and evaluate respondents' preferences related to bathroom cabinets in terms of: Design, Size, Colour, Trim, Doors,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Product preference test on bathroom units. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/product-preference-test-on-bathroom-units


Research reports

Pre-testing and commercials "Wake up your stomach"

The general objectives of this research were to assess reactions to and understanding of a new TV Commercial for Eno based on the 'Wake up your stomach' press advertising. The new advertisement was compared to the present 'Tarzan' film and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Pre-testing and commercials "Wake up your stomach". ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/pre-testing-and-commercials-wake-up-your-stomach-


Research reports

Readership survey newspaper freesheets

Within the circulation area of the Lancashire Evening Post a number of Freesheet operations have been recently set up; these Freesheets claim to offer local businesses, especially the smaller retailers, a cost-effective advertising medium which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Readership survey newspaper freesheets. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/readership-survey-newspaper-freesheets


Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-detergents


Research reports

Report on qualitative research on Project 046

The objectives of this research were to examine consumer reactions to:1. 'Napoleon' and 'Josephine' advertisements for Kensitas, with the headline: 'The World 's most valuable coupon';2. A set of new coupon designs for Kensitas;3. Pack designs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Report on qualitative research on Project 046. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-046


Research reports

Attitudinal research on Rolaids ant-acid tables

The objectives of this research were:1. To identify heavy and light users of antacids in relation to socio-economic factors.2. To identify the regular brands used, by name and type (i.e.liquid or tablet) and length of time they have been purchased.3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Attitudinal research on Rolaids ant-acid tables. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/attitudinal-research-on-rolaids-ant-acid-tables


Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Report on qualitative research on Omadine shampoo. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1


Research reports

Quantitative and qualitative research into wig ownership

The market for wigs in Great Britain is currently estimated at £17 million per annum; a large proportion of this market is made up of imports. This survey is designed to provide further factual information on ownership, purchase, andusage of wigs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Quantitative and qualitative research into wig ownership. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership


Research reports

Qualitative research on new Silvikrin commercial

The purpose of this research was to examine the commercial prior to the national launch and to ascertain :a) whether the advertising objectives have been successfully presented;b) whether the commercial makes any impact and creates interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on new Silvikrin commercial . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-silvikrin-commercial-