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Research papers

Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?

Before travel started to return to pre-COVID-19 pandemic levels, a business challenge presenting a remarkable opportunity for Pernod Ricard Global Travel Retail (PR GTR) emerged: in a post-pandemic world, how can we be pioneers and cement leadership...

Catalogue: Asia Pacific 2024
Authors: Tim Austen, Ben Liang, Chris Wallbridge
Companies: Pernod Ricard, Chris Wallbridge Consulting
November 19, 2024
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Citation

Austen, Liang and Wallbridge (2024a, November 19). Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/pernod-ricard-global-travel-retail-and-the-2-billion-dollar-question-how-to-win-in-luxury-


Research papers

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
Company: Nepa
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel


Research papers

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
Company: Kantar
November 19, 2024
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Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/growth-by-doing-good-


Research papers

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
Company: Unilever
November 19, 2024
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Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise-


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12690


Videos

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation-12701


Research papers

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
Company: Mediacorp
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/riding-the-k-wave


Research papers

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...

Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
Companies: DDB Group, TRA
November 19, 2024
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Citation

Pearce and Ryan (2024a, November 19). Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/feeling-our-way-meaningfully-deciphering-feelings-to-unlock-creativity


Videos

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge--12714