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Navigating the Shadows: Managing the Grey Market Challenge

Date of publication: November 19, 2024

Catalogue: Asia Pacific 2024

Authors: Joanne Foo, Renee Editha Mendoza

Abstract:

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary ways of mitigating the issue internally. Thus, for all examples here, brand names and identifying details have been removed. 

Joanne Foo

Author

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Renee Editha Mendoza

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Research Papers

Navigating the Shadows: Managing the Grey Market Challenge

Catalogue: Asia Pacific 2024

Authors: Joanne Foo, Renee Editha Mendoza

Companies: SKIM, Reckitt Benckiser, Reckitt

November 19, 2024

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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge-


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Pan-European opportunities in the grey market

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Barbara Martin, Graham Staplehurst

 

June 15, 1991

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Martin and Staplehurst (1991a, June 15). Pan-European opportunities in the grey market. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/pan-european-opportunities-in-the-grey-market


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Meeting the information challenge

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Karen Ashton, David Smith, Andrew Dexter

Company: DVL Smith Ltd

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Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/meeting-the-information-challenge