Itâs been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering rich actionable data from survey outreach. This session investigates a recent study on the behaviour of respondents who access online surveys from mobile devices. The initial results demonstrated this behaviour as a quickly moving target, so results were updated six months after the initial findings, showing interesting response rates. Information from a survey restructuring project with eBay, in which long surveys were segmented will also be included. During this session, we will use the latest research results to analyse the best ways to reach respondents.
Itâs been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering rich actionable data from survey outreach. This session investigates a recent study on the behaviour of respondents who access online surveys from mobile devices. The initial results demonstrated this behaviour as a quickly moving target, so results were updated six months after the initial findings, showing interesting response rates. Information from a survey restructuring project with eBay, in which long surveys were segmented will also be included. During this session, we will use the latest research results to analyse the best ways to reach respondents.
In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and garner rich, useable data. This paper provides an overview of emerging mobile and social networking survey methods, while also showing how content is driving the adoption of new mobile and social networking services.
This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.