Resources Library by ANA

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 13, 2010

Research World (July-August 2010)

In this issue we look towards the future and the new skills required in a fast-changing environment.

Catalogue: Research World 2010

Author: ESOMAR B.V.

August 15, 2010

Research World (June 2010)

This issue contains the 8th ESOMAR Global Prices Study and the second part of our exclusive interview with best-selling author Jim Collins.

Catalogue: Research World 2010

Author: ESOMAR B.V.

June 15, 2010

Conducting survey research via mobile phone

It is critical that the researcher is aware of and responsive to existing national laws, stricter standards or rules that may be required in any specific country, and the local regulatory climate and cultural disposition toward contacting mobile...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

Interviewing children and young people

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

June 15, 2010

ESOMAR/WAPOR guide to opinion polls and published survey

ESOMAR and WAPOR have produced the present guide in order to help those interested in the subject of opinion polls to reach a more informed judgement about the value of such polls and the most appropriate ways of conducting and reporting them. There...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2010

Everything's global, nothing's really global!

The paper copes with the main theme of the global brand’s localization illustrating how market research can provide useful support in comprehending the modalities with which this may occur. It also has a bottom-up approach, which starts off with...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Federico Capeci, Clara Salmeri

Company: DOXA

June 15, 2010