Abstract:

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market conditions had on global research. The report includes: - Comprehensive data and analysis on the size of the global and regional market research industry, including turnover and growth data on 76 countries - Country-level breakdowns of sources of turnover by client type, spend by research method and design - Detailed commentary and expert analysis on the changing the market landscape including a SWOT analysis of the industry - An overview of the top 25 market research companies and key financials for the top 10 - An industry journal of M&A activity and key news from the last 18 months