Resources Library by ANA

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment

Author: Ángel Cuevas Rumín

June 15, 2016

Reaching millennials

There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies....

Catalogue: Webinars 2016

Author: Holly DeMuro

June 15, 2016

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment

Author: Gian M. Fulgoni

June 15, 2016

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW

Author: John V. Colias

June 15, 2016

Measurement and definitions are inseparable

We cannot measure properly, if we don’t know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...

Catalogue: Seminar 2016: Media Return on Investment

Author: Leendert van Meerem

June 15, 2016

New visions

Pushing the frontiers of the eyewear business

Catalogue: Congress 2016: #WOW

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2016

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation

Authors: Maria Claudia Foschi, Carolina Mejía Posada

June 15, 2016

How would the globe vote at America’s election?

This presentation will be based on a poll specially designed for the 2016 ESOMAR Annual Congress. Its sample will span across all continents. Its findings will focus on who the world would vote for if they were eligible to vote, and what their advice...

Catalogue: Congress 2016: #WOW

Authors: Ijaz Gilani, Peter Kenny

June 15, 2016

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation

Author: Lourdes Alvarez-Chavarria

Company: Euromonitor International

June 15, 2016