Resources Library by ANA

Forecasting indexes

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: B. Roche

Company: IFOP

August 1, 1971

Forecasting indexes (French)

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: B. Roche

Company: IFOP

August 1, 1971

Qualitative research on hairdressing/deodorants

The principal aim of this research was to assess consumer reaction to a new shape of aerosol within the context of a men's hairdressing spray and a men's deodorant. The new shape of aerosol has been created by means of anoversleeve. About this...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Report on qualitative research on Atora 'wonderfully warm' commercials

"Wonderfully Warm" is the new creative approach for the 1971-1972 TV advertising for Atora. Visuals of the proposed commercial were made available for testing, together with two soundtracks. The advertising objectives for the commercial are:a. to...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market (French)

The "Risk Analysis model" used by our company after David B. Hertz' and Mac Kinsey's specialists reports, was specially helpful at a time of preliminary studies we did before coming to the decision to launch a serie of new floor care products in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: G. Fabian

August 1, 1971

Product testing methodology in relation to marketing problems

Product testing has been a relatively neglected area in the literature of market research. This paper reviews current thinking and practice, discusses some major methodological issues and indicates some areas for further investigation. The first...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: John C. Penny, L. M. Hunt, Tony Twyman

August 1, 1971

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Research report on Bristows' "shampoo and conditioner in one" presse advertisements

McCann-Erickson has produced five potential press advertisements for the new Eristows shampoo and conditioner in one product. The major objective of the research reported here was to ascertain which of the four main advertisements best communicates...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971

Qualitative research on Park Drive Plain advertising

New advertisements have been prepared for poster advertising of Park Drive Plain. The advertising was designed as a departure from previous advertising forthe brand and was intended to slowly upgrade the image of Park Drive and make Park Drive...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1971