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Videos

Mobile technology (Spanish)

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Author: Armando Mora
Company: Ipsos MRBI
June 15, 2016
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Citation

Mora, A. (2016a, June 15). Mobile technology (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mobile-technology-spanish-


Videos

ESOMAR breaking news

Some breaking news about the last initiatives in the research industry from Finn Raben, ESOMAR Director General.

Catalogue: Congress 2016: #WOW
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). ESOMAR breaking news. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-breaking-news


Videos

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
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Citation

Wheatley, A. (2016a, June 15). Head or heart. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/head-or-heart


Videos
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Citation

Raben, F. (2016a, June 15). Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/best-paper-award-and-best-presentation-award-big-data-world-2016


Research papers

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer
May 19, 2016
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Citation

Wu, Fagan and Tenzer (2016a, May 19). The science of engagement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-science-of-engagement-8660


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
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Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research papers

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
May 19, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, May 19). Revolutionising Asia. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revolutionising-asia-8655


Research papers

Transformational strategy

In 2012 the State Library of Victoria commenced a strategic project to address the critical question: What is a public library in 2030?The purpose of this project was to develop a strategic framework to inform, influence and guide the future...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
May 19, 2016
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Citation

Tighe, S. (2016a, May 19). Transformational strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/transformational-strategy-8661